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Sponsorer kan också tillföra associationer

Något vi lägger relativt mycket vikt på i boken är att lyfta de olika typer av värden som en sponsor kan tillföra en rättighet, till exempel associationer. Det vanligaste är ju nämligen att som rättighet titta på ersättningen, men det finns andra värden en sponsor kan tillföra. Och vissa värden kan Läs mer