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Sparbanken Nord

CASE: I Piteå skapas både vinnare och samhällsnytta

Publicerat den av Frans Fransson

Nu ska jag berätta om en av mina absoluta favoriter då det kommer till samarbeten. Konceptet heter Lagkamrat och har tre vinnande aktörer: fotbollsklubben Piteå IF, sponsorerna som står bakom (med Sparbanken Nord i täten), samt Piteå kommun med dess äldreomsorg. I boken Hållbar sponsring lägger vi ett helt kapitel på Läs mer