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expo

INTERVJU: ”Vi utgår alltid från upplevelsen”

Publicerat den av Frans Fransson

Vi fick en intervju med Anders Mattsson som har ansvar att driva och utveckla Göteborgsvarvet Expo. Anders berättar bland annat mera om målgruppsmatchning, varför upplevelsen ska vara i fokus, vilka motiv deras sponsorer efterfrågar idag och vikten av att utgå från upplevelsen i sin paketering. Göteborgsvarvet Expo är Nordens största Läs mer