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En handbok om sponsring med teori, tips och inspiration
Vad är det som gör att vissa sponsorer får mer utväxling av sina samarbeten än andra? Och finns det några faktorer som är nycklar för att nå fram? I detta blogginlägg kommer jag dela med mig av mina tankar kring vad som karaktäriserar en stark idrottssponsor. De senaste sex åren Läs mer
